Registration is open for most 2026 courses. Annual Memberships and passes will be released January 1, 2026, with special pricing throughout January.
Registration is open for most 2026 courses. Annual Memberships and passes will be released January 1, 2026, with special pricing throughout January.
Included with our Passes – Learn more
Veronica Sepehr
May 19, 2026 at 12:00pm EST
$60
2 hours
Attend Live Online and On-Demand Recording
This innovative session helps Canadian immigration lawyers and RCICs build visibility and credibility on LinkedIn—without resorting to high-pressure marketing or inauthentic tactics. Participants will learn how to attract the right clients through thoughtful, values-aligned engagement and content that reflects genuine expertise. The course explores how LinkedIn can function as a client-generation and trust-building platform, offering a repeatable, low-effort system for creating inbound visibility in just a few hours a week. With guided worksheets, content planners, and profile optimization tools, practitioners will walk away with a clear strategy to strengthen their online presence while staying true to their professional voice.
• Why immigration is hard to “sell” and why that’s okay.
• Common traps: trying to be flashy, professional, or high-volume.
• Reframing LinkedIn as a service channel, not a sales platform.
• Crafting a headline that’s about outcomes, not titles.
• Writing an “About” section that feels human, credible, and client-facing.
• Profile essentials: photo, banner, summary, contact info.
• What to post when you “don’t have a big audience.”
• Content buckets: stories, tips, myths, Q&As, client moments.
• How to use case studies without breaching confidentiality.
• “Likes don’t equal leads” – measuring what matters.
• How commenting, DMs, and reposting build authority.
• The 20-minute-a-day LinkedIn routine for practitioners.
• Navigating outreach to 2nd degree connections, referrers, or target communities.
• How clients “find you” (even if they never comment).
• Trust signals: consistency, profile strength, visible recommendations.
• Gentle calls-to-action that convert without pitching.
• Content Planner: for 4 weeks of value-driven posts.
• Audience Clarity Map: identify your voice, people, and message.
• Weekly Tracker: build habits, not hacks.
• Common hesitations (imposter syndrome, perfectionism).
• Quick wins and sustainable habits for the long game.
• Live teardown of one profile or post (time permitting).
Grow your practice by being visible, credible, and aligned – no ad spend, no gimmicks, and no cringe.
Fulfill your CPD requirements with our expertly curated passes. Dive deep into specialized topics or explore a wide range of courses—all in one convenient package. Learn more.
Founder and Regulated Canadian Immigration Consultant
Westdale Immigration Consulting Inc.
Veronica Sepehr is a research-driven immigration strategist, PhD, and Regulated Canadian Immigration Consultant (RCIC) recognized for her precision, analytical depth, and results-oriented approach. Her practice focuses on spousal sponsorships, post-ITA Express Entry applications, and study permits—areas where attention to detail and strategic clarity make all the difference.
With a background in corporate innovation and legal-product strategy, Veronica brings a unique perspective to immigration practice—combining data-driven insight with practical execution. Fluent in English and Spanish, she’s known for translating complex policy into clear, actionable guidance that empowers both clients and colleagues.
What sets her apart is a rare combination of academic rigour and practitioner insight: a PhD mindset that values evidence, an operational focus that keeps timelines on track, and a people-first approach that turns policy into peace of mind.
Have questions? We’re here to help. Check out our FAQs to learn more about this Course.
Absolutely. Every LPEN course is recorded, and the recording is added to your account within a few business days. You can log in anytime to watch it on demand and still receive your digital certificate of completion.
LPEN seeks accreditation for each course from the College of Immigration and Citizenship Consultants (CICC) and the Law Society of Ontario (LSO),the Law Society of BC (LSBC) when applicable. Accreditation details and approved CPD hours are listed in the CPD Credits section on each course page, so you can easily confirm how the course qualifies toward your professional development requirements.
A digital certificate of completion will be available once the course recording has been uploaded. After that, you can follow the steps at the top of your My Courses page—where you’ll also find a short video explaining how to download your certificate. Be sure to save it as part of your documentation for your CPD hours.
This course may be included in one or several LPEN Passes. Passes offer discounted rates and access to multiple courses, making CPD compliance simpler. Check out our Passes page to see where it is included.
You don’t need to create an account separately. When you register for a course or pass, an account is automatically created during checkout. You’ll be asked to enter your email address and set a password—these will be your login details for future access.
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